Every artist has a preferred medium, and for Senior Property Stylist Krista Kelly, a vacant home is the perfect blank canvas. Krista started with Fine Redesign Home Staging & Decor Inc. eight years ago, after reconnecting with an old friend and asking her the simple question – “how do I get your job?” Leaving retail behind, she’s now redefined her life with a career that lets her be creative and intelligent about design while helping people bring life to a space. After humble beginnings, Fine Redesign now employs a team of dedicated full-time employees who have helped the company make its mark as the trusted go-to for savvy realtors and homeowners. After all, when anyone - especially a buyer - walks through the door, there’s only one chance to create a first impression, and that's where staging comes into play. Krista works hard at creating designs that evoke feeling and a memorable experience. Whether it’s through consultation, playing with decor for homeowners, or staging a vacant residential or even commercial space, Krista loves infusing her West Coast style in Vancouver, the Lower Mainland, and the Fraser Valley, including South Delta. I recently chatted with her to learn more.
What do you love about your job? Every day is different; I get to meet people and help them market their largest asset. Staging offers a flexible schedule and an opportunity to be creative every day. I’m very lucky to work with an amazing group of strong, independent women who all get along and support each other.
What is the most memorable job you have done?
I have so many memorable ones! My most favorite though are the ones where the homeowners walk in after the job is complete and they are ecstatic with the end result. Sometimes happy tears flow it's just such an awesome feeling to do this job.
What services does Fine Redesign provide? Most jobs start with a staging consultation, which consists of us meeting the homeowner and giving them advice on how to use their existing furniture and decor to stage their home before they list it. At this point the owners can decide whether they would like us to come back with rentals and do the rest of the staging. The prices will vary depending on home size and rentals required. We also offer a photo ready package where we come in a few hours before the photographer and work with existing furniture and decor and make everything picture perfect. ; there's full staging packages for vacant homes or show homes. We also offer office design, colour consultations for painting, residential design if you’re looking to redecorate or remodel - we’ll even shop for you! We also do interior design projects and work with builders and developers from start to finish.
Before and after of a living room remodel:
What are the challenges the business faces? Furniture and decor become outdated and beat up, so there’s the turnover on pieces; to help combat this we have warehouse sales to make room for new inventory. Then there’s the fact that many people think that staging is expensive; however, I like to say that staging costs less than your first price reduction!
We also see challenges from the high level of interest this industry brings. Every day another hobby stager pops up that has little knowledge about how to run a sustainable business. As a result, we see pricing at unprofitable levels and poor quality staging. Inevitably, these businesses don’t succeed, but they can have a negative impact on professional companies like ours.
Where do you see the company in the next 5 years? Personally, I would like to do more interior design projects, working with developers before the home is built to assist them in avoiding design flaws. We’re often brought in to stage houses with flaws when they aren’t selling, when if they’d hired us in the beginning they wouldn't be having that issue. I can assist them from beginning to end picking paint, tile, flooring and fixtures to final staging touches for a stress free sale. The cost of hiring a professional in the early stages far outweighs the costs of carrying a stale listing.
Krista Kelly encourages you to connect with the Fine Redesign Home Staging & Decor Inc. team and learn more about what they have to offer on Instagram, https://www.instagram.com/fineredesign/ Facebook, https://www.facebook.com/fineredesign/ Twitter, https://twitter.com/fineredesign and Pinterest https://www.pinterest.ca/fineredesign/ More information can also be found at their website: https://www.fineredesign.ca/.